Banks look like banks. Luxury brands perform luxury. Activist organisations adopt the visual codes of activism. But familiar conventions can also make brands predictable and interchangeable. I challenge the visual assumptions behind marcom decisions and open up alternative ways of attracting attention, creating meaning and building distinction.

A focused half-day working session for leadership, marketing and creative teams that want to sharpen the way they read, discuss and evaluate images. I combine new insights into visual culture and marketing communication with a critical examination of the organisation’s own brand, campaigns and content. Together, we identify the conventions shaping current choices, where visual sameness may be
weakening distinction and how images influence the way the organisation is seen, understood and remembered.

The lab includes a preparatory intake, a review of selected visual material, a three-hour interactive session, relevant cases and insights, practical evaluation criteria, a concise summary of the principal observations and questions. Participants leave with a clearer understanding of how images operate within marketing and communication, greater awareness of visual conventions and sameness, stronger criteria for evaluating campaigns and creative proposals, a shared vocabulary for discussing images, critical questions that can improve future briefs and decisions.

Best suited for teams preparing a repositioning, campaign, rebrand or broader discussion about their visual communication.

From €2,450, excluding VAT and travel expenses

Based on a half-day session for up to twelve participants.